Be the Beautiful, B the B

B the B is a lifestyle flagship where you can experience the sensual lifestyle of Seoul. Seoul is promoting a ‘Global Beauty Industry Hub’ to become an emotional attractive city. Among the various parts of Seoul, Dongdaemun is the nation’s largest fashion wholesale market and shopping center, and DDP, located in the center of Dongdaemun, serves as a fashion and design platform that connects Seoul’s diverse cultures and drives Seoul’s policies. B the B is DDP’s new permanent exhibition hall, a space for various experiences in beauty and fashion, a place to observe the latest trends, and a place to interact with each other, connecting all beauty industries in Seoul.