About CJ

CJ Group, a culture-making company, renewed its CI to expand its global market and respond to business diversification. Key focus of the CI renewal was to improve and readability to a contemporary image while maintaining CJ’s visual assets. Therefore, CJ Blossom, a symbol, maintained it and developed a modern sanserif type of the national literature logo. The new symbol improves attention and readability compared to the traditional classic serif type, and delivers a moreunique image. It fontizes the logo type with the character as it is, applies it easily and systematically to electric field thermal history, and delivers consistent images at various points of contact with CJ Group.